January 9th, 2010

When I was in high school – before I became completely enthralled with fashion – I wondered about the meaning of the term “vintage clothes.” It seemed to me as thought people were just slapping this term on “old, worn clothes” in order to glamourize and mystify them; to give it a sense of history that is beyond us, thus reshaping our perception of these aged, used pieces. I felt that their apparent merit was mainly a product of marketing and thought of it as just another gimmick. Because the word “vintage” was associated with wine, the value of which increases as it ages, the word was conveniently adapted in the description of certain clothes.